From a young age to today, JustFab CEO and co-founder Adam Goldenberg is always putting forth a new marketing idea that helps his company grow their sales. JustFab is an online fashion outlet that sells all kinds of women’s’ apparel from dresses and denim jeans to shoes, and jewelry and accessories as well. JustFab is also the parent company to Fabletics, FabKids, and FL2, subsidiary companies that sell athletic wear and casual attire to men, and have children’s lines as well. Combining their own experience in marketing, and the ideas of company president and creative director Kimora Lee Simmons, Goldenberg and his partner Don Ressler have created a unique shopping experience at JustFab that is competing against the likes of Ralph Lauren and Giorgio Armani.
Goldenberg didn’t go into the fashion industry as a guru in design and fashion marketing, instead he started out as a gaming enthusiast. He was an entrepreneur all the way back to early high school, where Adam Goldenberg first started up Gamers Alliance at age 15. This company became a success that a major online marketing firm, Intermix Media decided to buy it and hire Goldenberg as their Vice President of Strategic Planning. In only 2 years, he became the youngest company Chief Operating Officer and while at Intermix, he met his friend and future business partner Don Ressler, starter of FitnessHeaven.com. The two stayed on at Intermix Media until they were merged with NewsCorp in 2005.
Goldenberg decided to break into the fashion industry in 2006, and he and Ressler started up Intelligent Beauty, a parent company for several independent brands that the 2 entrepreneurs would develop under its name. Neither Goldenberg nor Ressler had known much about fashion prior to starting up Intelligent Beauty on Racked, but their products started selling well enough that they decided to step up their business to another level. In 2010, after consulting with friends in the fashion industry, they launched JustFab, and the company has become a phenomenon ever since. What makes JustFab special is not only their many choices of fancy apparel, but the very competitive purchase prices that make it affordable to a lot more customers. JustFab’s venture capital partner Josh Hannah has commended Adam Goldenberg and Ressler on their vision for the company and ability to maximize on profits, and thanks to Hannah’s funding, the company has been able to market to customers all across the globe, bringing in millions in sales. See: https://en.wikipedia.org/wiki/JustFab