It is surprising how some of the athletics wears are taking over the world. For instance, the demand of yoga pants has increased at a high rate in the past few years. The increase is fueled by the booming health and wellness industry, and analysts have predicted that athletic apparel market will continue to grow by 50 percent by the year 2020. The net worth of the sector is estimated to be approximately 50 billion dollars. This is also expected to double in the next three years.


Started in 2010, Fabletics is one of the leading companies in the production of athletic apparels. The company has found a unique niche in the crowded market to influence Athletics lifestyle. It utilizes its e-commerce business model which offers a technically precise and fashion athletic wear at a meager price. The company was founded by Adam Goldenberg and Don Ressler. The company has also been focusing on personalized shopping experience based on member’s preferences. Fabrics which is now known as TechStyle Fashion Group. The group has five subsidiary brands which include JustFab, FabKids, Fabletics, and Shoedazzle. Under the leadership of Adam Goldenberg and Don Ressler, the company has experienced massive growth, and in 2011 it received $33 million from US venture capital firm.


Adam Goldenberg and Don Ressler have had a series of successful business record. For instance, Adam Goldenberg began practicing his entrepreneurial skills at the age of 13 when he started online bulletin board that he later promoted it to be a game website called gamer’s alliance. At the age of 17 years, Adam sold gamers alliance to a different company after receiving a good offer. He has played a massive role in decision making of the TechStyle. The company’s headquarter is located in EL Segundo CA due to its vicinity to the international airport and numerous luxurious beaches.


Don Ressler also has had a distinguished record of better business performance. He is the person behind some of the successful brands such as Intelligent Beauty and its subsidiaries. He also founded, which was purchased by intermix media 2001. Intermix media is also co-owned by Adam Goldenberg and Don Ressler. The two started doing business at a very tender age, and their focus and determination have seen both of them become very successful. Their commitment and motivation to accomplish the excellent things in life have agitated lots of professionals to execute many things that most thought that was impossible.

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