Born in Rio De Janeiro in 1958, Alexandre Gama showed an aptitude for advertising at an early age, working in the business from the time he graduated from college at Armando Alveres Penteado Foundation with a degree in Advertising and Communications. Eventually, he took a job with DM9, where he received numerous accolades for his copywriting work. In 1999, he took a quantum leap forward when he started the agency Neogama.
As the founder and leader of Neogama, he has been recognized on numerous occasions. He is considered to be one of the most distinguished businessmen in Brazil. In addition to this, he has a great aptitude for music, and he has branched out into that field and been recognized for his efforts.