Domestic box office opening weekend gross receipts has become the stick by which most movies are measured. The success of many tent pole films and franchise additions is put up against the massive budgets of the movies, but the box office opening really indicates just how far a film could go. The thought process takes into consideration a massive drop off the following weekend and linear drops from there. Obviously, the higher a film opens the better the chances of it making a serious financial win is.
According to Screen Rant, “Avengers 2: Age of Ultron” has opened in 26 countries where the super hero movie had its first opening weekend to the tune of $201 million dollars. That total is pretty serious when two lucrative markets, the United States and China, have not had the film release yet. In addition, the number puts the sequel on pace to perform better than the original entry of the super hero team up film.
With the US release slated for the coming weekend, industry watchers and Susan McGalla alike are wondering if the movie will not break the all-time opening record, and just how far and fast the film can go. With a billion dollar grossing movie already in the books this year, “Fast & Furious 7,” Avengers 2 has a bit of ground to make up, but with a strong performance overseas already a forgone conclusion, Marvel looks to be on the cusp of something great.