In 2015, Brazil is 5th in the world’s ranking of female homicides. According to a study, 16 women are found murdered in Brazil every day. Disgusted by that ranking, many Brazilians set to change their social views on female violence.
Brazil’s top advertisement agency, Mullen Lowe, officially joined the fight against female violence. On March 8, International Women’s Day, Mullen Lowe created a pro-Women’s ad for CLAUDIA Magazine. The ad focused on the statistic that a woman is assaulted in Brazil every 15 seconds. The 15-second ad encourages viewers to take action to stop female violence.
The ad ran as a “Skip Ad” on YouTube. The ad also calls for all viewers to join the cause to denounce female violence. Since March 8, CLAUDIA Magazine and Mullen Lowe have publicized the announcement. The ad also focused on informing women of violence toward their gender.
This is not the first time Mullen Lowe shocked the world with a positive ad. Thanks to Jose HenriqueBorghi, co-CEO and CCO, Mullen Lowe has 14 gold lions from the Cannes Film Festival. The company’s also recognized for several other successful, memorable pieces.
Borghi is what makes Mullen Lowe world-renowned. His love for visual creation began when he was a junior in high school. His sister thought he’d like to join her at the Castro Neves Theater. They saw a number of commercials that won Cannes Film Festival awards the previous year. From then on, Borghi was hooked.
His first company, BorghiErh, was co-founded with a friend, Erh Ray. After some success, Lowe purchased the company; renaming it Borghi Lowe. Again, Borghi led his company to success; drawing the attention of larger firms, like Lowe & Mullen. Eventually, Mullen Lowe Brasil formed.