Actress Kate Hudson always seems to end up on every red carpet’s best dressed list, and in her private life, the same excellent casual chic taste exists. Women adore the star for her optimistic outlook on life, her signature sense of fashion and fit lifestyle.
That’s why the active wear brand Kate Hudson co-founded has soared in popularity. Just three years young, the Los Angeles start-up company has given women some beautiful options when it comes to work-out wear and other comfy athleisure items.
Fabletics is a subscription-based online retailer that offers colorful on-trend active wear that is not only functional and of quality fabrics but is pretty enough to wear in the evening, no matter where your travels might take you. The brand makes a variety of great-looking bra tops, yoga pants, leggings, tanks, swimsuits and even a collection of performance-inspired dresses.
The company is also branching out beyond e-commerce with more retail stores popping up across the United States. In fact, within the next five years, Fabletics plans to open 100 new brick and mortar stores. That way, shoppers can also see the active wear in person, touch the fabrics and try them on. They can also sign up as a VIP member for greater deals and savings.
Fabletics VIPs have reached the one million member mark around the globe. The line has caught on like wildfire, and the brand is now officially residents of Canada, Australia and Europe. There is never an obligation to buy from Fabletics either. The choice to shop is always yours. All that a VIP member has to do is “Skip the Month” by the 5th of each month and she won’t be charged.
If a shopper fails to respond by that window of time, then her credit card will be charged $49.95 on the 6th until she cancels. That charge can be used as a credit to spend or save. So, it’s a win win with Fabletics either way.
The company’s other two co-founders are e-commerce branding experts Adam Goldenberg and Don Ressler. Adam Goldenberg is excited about Fabletics’ plan to go public. The crew recently hired Todd Tappin, an IPO (initial public offering) expert who happens to be the brand’s new chief financial officer.
Adam Goldenberg said that Fabletics is en route to an IPO, but declined to comment on the timing.
Meantime, Kate Hudson hopes that her modern active wear brand is inspiring to all women. She realizes that women are on the go, 24/7, but should always make time for some kind of movement. You don’t have to be a tri-athlete to wear her amazing Fabletics brand. Even walking is great exercise and keeps you in motion.
Kate Hudson’s philosophy is simple, and she mentions it at her Fabletics online shopping site blog:
“Life is a journey with ups and downs, challenges and triumphs. Stay focused on your truth.”
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