Actress Kate Hudson always seems to end up on every red carpet’s best dressed list, and in her private life, the same excellent casual chic taste exists. Women adore the star for her optimistic outlook on life, her signature sense of fashion and fit lifestyle.

That’s why the active wear brand Kate Hudson co-founded has soared in popularity. Just three years young, the Los Angeles start-up company has given women some beautiful options when it comes to work-out wear and other comfy athleisure items.

Fabletics is a subscription-based online retailer that offers colorful on-trend active wear that is not only functional and of quality fabrics but is pretty enough to wear in the evening, no matter where your travels might take you. The brand makes a variety of great-looking bra tops, yoga pants, leggings, tanks, swimsuits and even a collection of performance-inspired dresses.

The company is also branching out beyond e-commerce with more retail stores popping up across the United States. In fact, within the next five years, Fabletics plans to open 100 new brick and mortar stores. That way, shoppers can also see the active wear in person, touch the fabrics and try them on. They can also sign up as a VIP member for greater deals and savings.

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Fabletics VIPs have reached the one million member mark around the globe. The line has caught on like wildfire, and the brand is now officially residents of Canada, Australia and Europe. There is never an obligation to buy from Fabletics either. The choice to shop is always yours. All that a VIP member has to do is “Skip the Month” by the 5th of each month and she won’t be charged.

If a shopper fails to respond by that window of time, then her credit card will be charged $49.95 on the 6th until she cancels. That charge can be used as a credit to spend or save. So, it’s a win win with Fabletics either way.

The company’s other two co-founders are e-commerce branding experts Adam Goldenberg and Don Ressler. Adam Goldenberg is excited about Fabletics’ plan to go public. The crew recently hired Todd Tappin, an IPO (initial public offering) expert who happens to be the brand’s new chief financial officer.

Adam Goldenberg said that Fabletics is en route to an IPO, but declined to comment on the timing.

Meantime, Kate Hudson hopes that her modern active wear brand is inspiring to all women. She realizes that women are on the go, 24/7, but should always make time for some kind of movement. You don’t have to be a tri-athlete to wear her amazing Fabletics brand. Even walking is great exercise and keeps you in motion.

Kate Hudson’s philosophy is simple, and she mentions it at her Fabletics online shopping site blog:

“Life is a journey with ups and downs, challenges and triumphs. Stay focused on your truth.”

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Mobile cell phone carriers have been all the rage in the tech start up world as newer and newer companies all vie to get the inside scoop on how to grab a new demographic of clienteles. Whether these new independent mobile carriers are focused on unlimited data plans or nationwide hotspot networks, they are all looking to get the edge while undercutting the opposition. One L.A. based start up, FreedomPop, is now looking at a global expansion after shrugging off dogged M&A rumors over the past couple of months.

FreedomPop was established in L.A. back in 2012 by a group of tech minded individuals. Their start up was immediately seeded by the founder of Skype and this pushed CEO Stephen Stokols and the rest of the group forward with near instant success. FreedomPop is focusing on supplying a ‘freemium’ carrier service for people who are interested in completely free, and limited, service as the core part of their plan. Individuals who sign up for FreedomPop get a limited amount of free mobile data, minutes, and SMS text messages. If the clients go over their limit then they are charged overages or if they wish to upgrade their plan they can buy additional services.

The start up became a hot commodity after the huge networking giants, like AT&T and Comcast, began snapping up smaller mobile companies. For months there were rumors that FreedomPop was on the verge of selling. This ended up not being the case as FreedomPop just closed out a successful Series B round which inked them over $30 million in new investment capital, thanks in large part to Partech Ventures — a European venture capitalist group. With this new investment money in hand the company is aiming at pushing their U.K. expansion.

FreedomPop has already launched their core brand in the U.K. which is one of the hardest and most competitive mobile markets in the world. It’s slightly more restricted than the U.S. release but has its own set of perks. Users who travel often can also partake in the U.K. special service ‘JetSetter’ which is focused on giving certain amounts of free data to those that would otherwise be roaming due to their traveling. FreedomPop is currently growing at a rate of 25% per quarter and these new services should help to keep the company floating toward the big time, ultimately making them competitive with the other huge carriers.

While the freemium mobile data plan is pretty unique it is likely to be a trend going forward, not something that breaks the mould. More and more companies are needing to offer dramatic new services in order to acquire and retain a customer base. With mobile hot spots becoming common place as well there is no reason that companies can’t get creative with what they are going to be offering. As FredomPop grows expect them to be emulated by many new companies popping up all over the world and watch as the mobile trend completely changes for the better.