All over the United States, millennials are becoming increasingly conscious of the health value of their food. It is becoming more frequent that millenials care where food is coming from and how it is made.

The producers of food are paying attention to this and acting accordingly. Recently, both McDonald’s and Chick-Fil-A made announcements that within the next two to five years, they will be eliminating antibiotics in the chicken that they sell. On Tuesday, Tyson Foods said that they would be taking human antibiotics out of their chicken by 2017.

In addition, Mikal Watts reports Kraft Foods Group made an announcement that it is taking artificial preservatives and colorings out of its original macaroni and cheese product and replacing these ingredients with natural spices. The Hershey Company is simplifying its list of ingredients for chocolate as well. Pepsi announced that it will stop adding aspartame to its diet sodas, and Kellogg’s is about to launch a new line of cereal that is free of artificial colors and flavors, as well as preservatives.

These changes that are being made are a response to trends being set into place by many millennials. Recently, companies such as Coca Cola and McDonald’s have lost a substantial amount of business, due to the nortorious lack of health value in their food and beverage products. They and other companies are indeed creating healthier products to respond to the needs of the market.