Tidal has become one of the most interesting streaming services. It is easy for people to get involved with this company because it is different from what people have seen in the past. Desiree Perez is a powerful person that knows how to get results. She has become this powerful player in the industry because she knows what it takes to make customers fall in love with Tidal.

On the Internet the loss of the CEO for Tidal has become a reoccurring theme. It is like he has found himself struggling to get any type of help from people that join the Tidal staff in the CEO position. These are people that do not really have a feel for what it takes to make Tidal pop. Andy Chen was in place as the CEO, but Desiree Perez has done more than him without even taking on a CEO position. This is amazing. She is not part of the official staff, but she knows exactly what she needs to do in order to make people recognize the value of signing up for Tidal. This is a subscription service that has become one of the most important companies for those that want access to the screaming service of exclusive content.  Check saltylens.com.

For updates on Dez recent timeline activities, hit this.

The problem in the past has been that Jay-Z could not come to agreement in the way that the come should be ran. This is the struggle with Tidal. What Jay-Z knew was that he could get with someone like Desiree Perez because she shared his vision. He knew that there was a real chance that he could work with her and build a better music streaming business. More to read on igstars.com.   Tidal has definitely moved into the spotlight, and no one can deny that Dez Perez is behind all of the new subscriptions to Tidal.  For latest blogs, news, etc, visit Dez linkedin.com page

Related article to read on http://pagesix.com/2017/04/20/jay-z-looking-to-cash-in-as-live-nation-deal-comes-to-close/

There have been rumors spreading about how Apple wants to buy Tidal. It has also been reported that Sprint will be investing as much as 33 percent in Tidal. The Internet has been buzzing, and people have been talking about how Desiree Perez has been able to do such great things with this music streaming service that was once failing to meet customer expectations. People may be asking why Tidal has become such a big deal all of a sudden. It all comes down to the excellent skills in negotiations. She has been able to turn this company around and Jay-Z is able to see the benefits of working with Perez.   More reading on pagesix.com.

The app has been available for Google Play and iTunes, and now it is available for Windows as well. High fidelity streaming is what people are looking for. So many people have Beats by Dre headphones. They want the best audio that they can get, and the lossless audio is complementary to these headphones. It is obvious that Tidal was doing something that was out of the ordinary with the lossless audio.   Check templeofthecave.com, for related article.People would appreciate this higher quality, and Desiree Perez knew that this would be valuable to the structure of Tidal. That is why she got Jay-Z to play this to his advantage.

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Desiree Perez has been analyzing the industry that Jay-Z has stepped into. She has an interesting view of the world of music streaming. She is not directly in a position at Tidal, but this works to her advantage. Perez has this ability to lead from a distance and help Jay-Z by influencing his decisions. She has done a lot with Tidal since former Tidal CEO Andy Chen retired from his position as the CEO. Perez has been cultivating a new culture of music streaming lovers.  For more of Dez, visit her linkedin.com page.

For more of Dez here, click http://prettymanprettyman.com/desiree-perez-the-woman-behind-the-scenes-of-roc-nation /

Desiree Perez, or as her close friends call her, Des Perez, is one of the top executive producers of Jay-Z’s multi-million dollar company, Roc Nation. Des Perez grew up in New York City, with her two parents by her side. Des Perez is by far one of the most important memebers of Roc Nation. Des Perez is more behind the scenes than her coworkers, but plays a crucial role in the succession of Roc Nation. Desiree Perez’s negotiation skills are out of this world. Desiree Perez was able to negotiate deals between Beyoncé and the Formation tour and Rihanna and Samsung. Without Desiree Perez, many important deals would of not been negotiated. Check musicbusinessworldwide.com for additional articles.

Roc Nation has given some of America’s favorite artist their start. Rihanna, Shakira, and Meek Mill are a few of the celebrities that got their start as a memeber of Roc Nation. Jay-Z’s record label is in headlines because the contract is coming to an end. Ten years ago, Jay-Z signed a ten million dollar deal with Live Nation and after many years of success, this contract is coming to an end. Live Nation has a big part on the succession of Roc Nation, so the fate of Jay-Z’s record label is in their hands.   Related articles on saltylens.com

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If Live Nation wants to, they can either buy the entire record label or, sell it to another company. Many people want parts to Roc Nation, even the CEO of Universial Music Group has raised speculations about his interest in Jay-Z’s record label. Although Roc Nation is a big part of Jay-Z, selling this record label could open many different doors for Jay-Z. If Jay-Z could sell his company, he would have more time to search for new artists and new music, competing with Apple Music and Spotify. With the help of Desiree, Jay-Z will be able to make a good decision about the future of Roc Nation.  For updates on Dez timeline activities, click on crunchbase.com

For more of Dez, visit https://www.tumblr.com/blog/desireeperezblog


Jay-Z has just seen his $150 million deal with Live Nation come to an end, but the rap star is already looking for other huge companies to invest in his new Record Label at Roc Nation. That epic deal with Live Nation was signed in 2008. That “360 degree” deal is up next year, this means that Live Nation could sell their share of the Roc Nation label outright or buy the entire company themselves depending on what they determine to be the most advantageous move for them. Music insiders claim that the deal between Jay-Z and Live National will not be extended further than the original 10 years. Live Nation, however, does want to continue having a touring relationship with Jay-Z, which has proven to be lucrative for the company thus far. A UMG insider has stated that a relationship with Jay-Z would be great, but requests for further comments were not returned.  Check on musicbusinessworldwide.com for additional article.

Desiree Perez is a female producer who lives in New York City. Desiree Perez is best known for the work she did with Jay-Z on the exclusive documentary On the Run Tour: Beyonce and Jay-Z which was an exclusive TV documentary of their joint tour. Perez is more of a “behind-the-scenes” worker but is instrumental in the entire process that runs the Roc Nation record label from day-to-day  Related articles here.

Desiree Perez is no pushover and is confident to take a stand for the company when she knows something she is doing is right. More of this on saltylens.com.  She has been in the field and business long enough to know all the right strings to pull and ropes to attach. Perez brings invaluable insight to her clients such as Beyonce and Jay-Z as well as many others in the rap and hip-hop world. Desiree Perez also has a great ability to “crunch numbers” whether that relates to finances, tours, or records the company is producing. These skills have made her invaluable to the Roc Nation label and to the artists and musicians who work there and are signed to that label as well.   For updates on Dez recent timeline activities, hit on crunchbase.com.

Follow Dez also on https://www.tumblr.com/blog/desireeperezblog


Desiree Perez or better known as Dez Perez is a major business partner with longtime friend and associate Jay-Z. She has been playing an important role being involved with SC Enterprises (Sean Carter Enterprises). She is known for being a tough and efficient negotiator over big deals involving big stars. Along with even bigger productions like Jay-Z and Beyoncé’s “On the Run” tour which had a huge success. She also is a huge part of the Roc Nation company in which she deals with some management, labeling operations and publishing.  Check saltylens.com for additional article.

The best part of Desiree Perez is the way she handles business. She is known to be tough and takes a “defiant charge’ to get the job done. This has led to her extreme successful and longevity as a business partner with Jay-Z. For updates on Dez timeline activities, hit on crunchbase.com.

But the now two have been called together once more to figure out their new deal with Live Nation. The 10-year deal between the touring mecca and Jay-Z is reaching the end. Live Nation is wanting to continue the touring contract that they have with Jay-Z but wants to end these 360 deal which gave Live Nation the rights to Jay’s artist music. Live Nation seems to not want to be in the music business anymore but due to the huge success in the collaboration with Jay-Z in touring, they want to keep that connection. Jay-Z is reportedly looking for other music industry companies to buy into Roc Nation.

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Recently, Jay-Z and Dez Perez, have met with the CEO of Universal Music Group, Sir Lucian Grainge, and have helped to spread rumors that maybe UMG might purchase a stake in Roc Nation. UMG already has a small investment with Roc Nation but might be looking for a bigger one. The music mecca has previously raved about their partnership with Jay-Z as a significant one. Check musicbusinessworldwide.com for related article.

Read Dez blogs, visit her on https://www.tumblr.com/blog/desireeperezblog


You’ve heard of Itunes and Spotify but have you heard of Tidal? This is the live music streaming service by ROC Nation and Desiree “Dez” Perez is the head of this service.

The Tidal app is a subsidiary branch of the ROC Nation.

This company is the brainchild of rap mogul Jay-Z. Few people can rival his success in the music industry. However, Desiree “Dez” Perez belongs to the privileged inside circle of the famous artist. This enterprising executive has handled various successful projects for the music company.

About tidal app and streaming service

The tidal app is the live music streaming service started by ROC Nation. The Tidal menu includes three categories namely Tidal Discovery for new artists, Tidal Rising for emerging artists and Tidal X for rare live performance.

The streaming service has had huge strides in the music industry by managing to land deals with great artists such as Kanye West, Beyonce, Rihanna and T.I. Tidal has had a string of notable executives who include ex-SoundCloud Chief Business Officer Jeff Toig.

This year the company started streaming exclusively for its customers during the spring period.

About Desiree Dez Perez

Desiree Dez Perez has been in the inside circle of Jay Z’s company for almost 20 years. The enterprising executive has been running her company, SC Enterprises for long and so she’s no stranger to being the boss. She’s the wife of “OG” Juan Perez who leads Roc Nation Sports.

For updates of Dez recent timeline activities, hit here.

Perez has been instrumental in the growth of Roc Nation and some of her notable roles include negotiating the Rihanna Samsung deal and also Beyonce‘s Formation tour dates.  Check this on saltylens.com.

Together with other members of the Hova Circle who include Chaka Pilgrim, Jana Fleischman, Jay Brown, “OG” Juan Perez, TyTy Smith and Desiree the success of Tidal and Roc Nation has been assured.  Refer to hitsdailydouble.com for related article.

Visit https://www.tumblr.com/blog/desireeperezblog to read Dez blogs.

The fact that music streaming services is a big business is not debatable as many participants usually reap millions of dollars in profits. Undeniably, Tidal is an underdog in this industry – something that executive Desiree Perez is desperately trying to change. Des Perez believes that through her efforts, and that of other members of the organization, Tidal is here to stay. In as much as the management of the firm has changed several times after the executives have stepped down, it is incredible that such otherwise discouraging moves have not deterred Jay-Z in any way. He has consistently shown the dedication to save his investment even after the number of memberships staggered.

Nowadays, Jay-Z is not only competing to survive. With the assistance of Desiree Perez, he is watching as Tidal blossoms with new memberships and the healthy curiosity observed from the music fans – and this is what Des Perez is looking for. While her biggest desire is to increase the client base, she knows that she must first and foremost make them develop interest, check saltylens.com for related article.. In the past, Jay-Z has done a lot of different things to rescue the almost sinking boat, but the best move was when he decided to hire Des to see the end of some multimillion-dollar contracts. Des Perez shines most in this area and has been more than ready to handle Roc Nation Contracts. The fact that she runs her own business and has the extensive know-how on finalizing deals that are known to be profitable for the artists explains why many people are signing up with Tidal.

About Desiree Perez

A producer, Des Perez is popularly known for On the Run Tour: Beyonce and Jay-Z that took place in 2014, as well as the 2013’s Change: The Life Particle Effect. She is a close associate to Jay-Z with their relationship spanning for almost 20 years. Des Perez enjoys several track records of successfully managing the SC Enterprises.  For an update of Dez recent timeline activities, hit on crunchbase.com.

Read more about Dez on  https://www.tumblr.com/blog/desireeperezblog