The Chainsmokers is a unique band whose style and variety have bred a new standard to the presentations that they selflessly gave to the audience. They are known for moving crowds and audiences alike in unison as they extract only the most pristine notes from their mental and musical vocabularies to wow and pull in the audiences every time. Alex Pall and Andrew Taggart are the tag team who embraced the change that the music industry needed to evolve into because their influence and effect on those who listened to their music. They possess several flows to their music and their music possesses the truth of what it is that is happening deep within the confines of Alex’s and Andrew’s mind. Their passion for sound combined with the radical truths they speak through the microphone draw out the inspiration and adventurous spirit in all humans everywhere. They have honed inspirational sources from Blink 182, Explosions In The Sky, and The XX so they can then add their own flare and sense of identity to the mix to create something beautiful. One of their songs named Sick Boy stands out from the rest of them however. This song Sick Boy augments facts that come with being a regular user of social media. The song also reflects their honest views on the struggles surrounding their line of work because social media is so critical for marketing and distribution when it comes down to just dealing with the adverse psychological things a lot of time on social platforms can take on a person. Narcissistic attributes are what describe the culture of social media as well, and this is the direction it seems that the band has taken on due to their surrounding art such as Selfie and Everybody hates me. While other musicians hide behind their disc jockeys to leave out the more human qualities rarely heard in such genres as electronic music, the Chainsmokers have broken up that pattern of the status quo and have released their vulnerability, openness, and humanness into the very forefront of what it is they actually are trying to say.

Desiree Perez is an excellent business woman that . She has been able to negotiate deals in her personal life as well as her business life of the years. Many people that have read about Desiree Perez may know her for her street savvy personal, but Jay-Z knows more about her than that. She has successfully ran a club on her own, and she has also negotiated some major deals for athletes that were part of The Roc Nation Sports that Jay-Z started.   For additional reading, check

What Desiree Perez will ultimately do is build a great career in the business world as a person that knew how to negotiate contracts deals. Desiree Perez is part of the circle of influence in the Jay-Z camp, and she has been able to really help Jay-Z solidify some major deals. People that want to know how valued she is need look no further than the work that she has done with helping him bring Tidal to the front line.   More about Dez negotiation skills on

Before Desiree came into place and worked her magic it was a dim look for Tidal. There were already a number of other streaming services that were free. No one was really trying to pay for a premium subscription to a music streaming service. Desiree Perez would be able to get in and negotiate contracts for artists that could benefit Jay-Z and Tidal.

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She would put her mind to crunching the numbers and getting Jay-Z in a place where he could actually profit from video and audio that was exclusive to the Tidal site. He has used this same formula to initially make his own album exclusive when it was first released. He has even used the Desiree Perez concept with exclusive content to provide footnotes for songs from his album that are exclusive to the Tidal app.  Related article on

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Tidal is among the most successful music streaming services in the U.S. The service collaborates with renowned artists such as Kanye West, Jay-z, Beyoncé, Rihanna and T.I. among others. These partners are all highly profiled musicians, and as such, they manage to attract more fans to the music streaming service. The Tidal app has recently been receiving many downloads from the iTunes store.  Check on for additional article.

Desiree Perez is another pivotal figure in the increasingly ameliorating growth of Tidal. Perez has been not only an associate of Jay-Z but also a close friend for more than two decades. She is the wife of Roc Nation Sports’ administrator, Juan Perez. Desiree has earned a sound reputation in the sector because of her excellent negotiation skills. She additionally commands critical respect in the streets. According to her closest colleagues, Perez is the driving force behind the many successful deals, including Rihanna and Samsung contract, and Beyoncé’s Formation tour. For a related article, click on

Perez is among the few individuals profoundly belonging to the Hova Circle of Influence, which has been helping Tidal’s management as well as various Roc Nation units. Related article on  Desire Perez has been attempting to support Jay-z in the development of the streaming service. She firmly believes that the firm possess a high potential and it will operate for an extended period. Desiree Perez has successfully incorporated various reliable strategies into the service’s management to assist the firm in making deals with several successful musicians.

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Desiree Perez is the best-positioned individual who can facilitate and bring about the success of the enterprise. Tidal has created an all-embracing niche in the market by primarily targeting the younger generation. Tidal has additionally managed to compete with developed businesses such as Spotify and Apple Music. Furthermore, the firm has successfully managed to penetrated deep into the market leveraging the tremendous networking ability of Jay-Z in addition to his stable relationship with other affluent musicians. Desiree Perez features the strong ability to utilize her expertise, and the industry earned skills and knowledge to manage the streaming service.

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The great deal between Live Nation and Jay-Z that was signed in 2008 for $150 million is coming to an end, and Jay-Z sounds the music industry bigwigs to buy a stake in his recording music label business. It is because Live Nation has discontinued its business of buying an interest in the recording music. However, Live Nation is expected to continue being associated with the Jay-Z touring deals, which Live Nation feels is profitable for its business. Head over to for additional article.

Recently, Jay-Z and Desiree Perez, top Roc Nation Executive, met with the Universal Music CEO and Chairman, Sir Lucian Grainge, and it is now speculated that Universal Music Group might be buying a substantial stake in Roc Nation. Roc Nation manages artists such as Rihanna, Meek Mill, Shakira, and Fat Joe. Collaboration with the Universal Music Group would put Roc Nation in a right place as it would help the company get access to the resources of UMG, which would also benefit the business as well as the artists it manages.  Related article on

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Desiree Perez has been associated with the Roc Nation for many years and knows Jay-Z as a friend for close to two decades. They are known to go along well, and their business collaboration has helped Roc Nation and Jay-Z’s other business ventures significantly. Desiree Perez is known to help crack the great Samsung deal for Rihanna. As a firm and no-nonsense negotiator, Desiree Perez has a very sharp eye for details and understands the music and showbiz business well. Her resources in the industry have helped Jay-Z gain prominence in many of his business ventures and have put Roc Nation as one of the leading artist management and recording music label in the industry. She continues to provide strategic inputs and guidance to ensure Roc Nation and its subsidiaries continue to do dominating business in the industry.for Dez recent timeline activities, hit

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Tidal has become one of the most interesting streaming services. It is easy for people to get involved with this company because it is different from what people have seen in the past. Desiree Perez is a powerful person that knows how to get results. She has become this powerful player in the industry because she knows what it takes to make customers fall in love with Tidal.

On the Internet the loss of the CEO for Tidal has become a reoccurring theme. It is like he has found himself struggling to get any type of help from people that join the Tidal staff in the CEO position. These are people that do not really have a feel for what it takes to make Tidal pop. Andy Chen was in place as the CEO, but Desiree Perez has done more than him without even taking on a CEO position. This is amazing. She is not part of the official staff, but she knows exactly what she needs to do in order to make people recognize the value of signing up for Tidal. This is a subscription service that has become one of the most important companies for those that want access to the screaming service of exclusive content.  Check

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The problem in the past has been that Jay-Z could not come to agreement in the way that the come should be ran. This is the struggle with Tidal. What Jay-Z knew was that he could get with someone like Desiree Perez because she shared his vision. He knew that there was a real chance that he could work with her and build a better music streaming business. More to read on   Tidal has definitely moved into the spotlight, and no one can deny that Dez Perez is behind all of the new subscriptions to Tidal.  For latest blogs, news, etc, visit Dez page

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There have been rumors spreading about how Apple wants to buy Tidal. It has also been reported that Sprint will be investing as much as 33 percent in Tidal. The Internet has been buzzing, and people have been talking about how Desiree Perez has been able to do such great things with this music streaming service that was once failing to meet customer expectations. People may be asking why Tidal has become such a big deal all of a sudden. It all comes down to the excellent skills in negotiations. She has been able to turn this company around and Jay-Z is able to see the benefits of working with Perez.   More reading on

The app has been available for Google Play and iTunes, and now it is available for Windows as well. High fidelity streaming is what people are looking for. So many people have Beats by Dre headphones. They want the best audio that they can get, and the lossless audio is complementary to these headphones. It is obvious that Tidal was doing something that was out of the ordinary with the lossless audio.   Check, for related article.People would appreciate this higher quality, and Desiree Perez knew that this would be valuable to the structure of Tidal. That is why she got Jay-Z to play this to his advantage.

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Desiree Perez has been analyzing the industry that Jay-Z has stepped into. She has an interesting view of the world of music streaming. She is not directly in a position at Tidal, but this works to her advantage. Perez has this ability to lead from a distance and help Jay-Z by influencing his decisions. She has done a lot with Tidal since former Tidal CEO Andy Chen retired from his position as the CEO. Perez has been cultivating a new culture of music streaming lovers.  For more of Dez, visit her page.

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Desiree Perez, or as her close friends call her, Des Perez, is one of the top executive producers of Jay-Z’s multi-million dollar company, Roc Nation. Des Perez grew up in New York City, with her two parents by her side. Des Perez is by far one of the most important memebers of Roc Nation. Des Perez is more behind the scenes than her coworkers, but plays a crucial role in the succession of Roc Nation. Desiree Perez’s negotiation skills are out of this world. Desiree Perez was able to negotiate deals between Beyoncé and the Formation tour and Rihanna and Samsung. Without Desiree Perez, many important deals would of not been negotiated. Check for additional articles.

Roc Nation has given some of America’s favorite artist their start. Rihanna, Shakira, and Meek Mill are a few of the celebrities that got their start as a memeber of Roc Nation. Jay-Z’s record label is in headlines because the contract is coming to an end. Ten years ago, Jay-Z signed a ten million dollar deal with Live Nation and after many years of success, this contract is coming to an end. Live Nation has a big part on the succession of Roc Nation, so the fate of Jay-Z’s record label is in their hands.   Related articles on

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If Live Nation wants to, they can either buy the entire record label or, sell it to another company. Many people want parts to Roc Nation, even the CEO of Universial Music Group has raised speculations about his interest in Jay-Z’s record label. Although Roc Nation is a big part of Jay-Z, selling this record label could open many different doors for Jay-Z. If Jay-Z could sell his company, he would have more time to search for new artists and new music, competing with Apple Music and Spotify. With the help of Desiree, Jay-Z will be able to make a good decision about the future of Roc Nation.  For updates on Dez timeline activities, click on

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Jay-Z has just seen his $150 million deal with Live Nation come to an end, but the rap star is already looking for other huge companies to invest in his new Record Label at Roc Nation. That epic deal with Live Nation was signed in 2008. That “360 degree” deal is up next year, this means that Live Nation could sell their share of the Roc Nation label outright or buy the entire company themselves depending on what they determine to be the most advantageous move for them. Music insiders claim that the deal between Jay-Z and Live National will not be extended further than the original 10 years. Live Nation, however, does want to continue having a touring relationship with Jay-Z, which has proven to be lucrative for the company thus far. A UMG insider has stated that a relationship with Jay-Z would be great, but requests for further comments were not returned.  Check on for additional article.

Desiree Perez is a female producer who lives in New York City. Desiree Perez is best known for the work she did with Jay-Z on the exclusive documentary On the Run Tour: Beyonce and Jay-Z which was an exclusive TV documentary of their joint tour. Perez is more of a “behind-the-scenes” worker but is instrumental in the entire process that runs the Roc Nation record label from day-to-day  Related articles here.

Desiree Perez is no pushover and is confident to take a stand for the company when she knows something she is doing is right. More of this on  She has been in the field and business long enough to know all the right strings to pull and ropes to attach. Perez brings invaluable insight to her clients such as Beyonce and Jay-Z as well as many others in the rap and hip-hop world. Desiree Perez also has a great ability to “crunch numbers” whether that relates to finances, tours, or records the company is producing. These skills have made her invaluable to the Roc Nation label and to the artists and musicians who work there and are signed to that label as well.   For updates on Dez recent timeline activities, hit on

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Desiree Perez or better known as Dez Perez is a major business partner with longtime friend and associate Jay-Z. She has been playing an important role being involved with SC Enterprises (Sean Carter Enterprises). She is known for being a tough and efficient negotiator over big deals involving big stars. Along with even bigger productions like Jay-Z and Beyoncé’s “On the Run” tour which had a huge success. She also is a huge part of the Roc Nation company in which she deals with some management, labeling operations and publishing.  Check for additional article.

The best part of Desiree Perez is the way she handles business. She is known to be tough and takes a “defiant charge’ to get the job done. This has led to her extreme successful and longevity as a business partner with Jay-Z. For updates on Dez timeline activities, hit on

But the now two have been called together once more to figure out their new deal with Live Nation. The 10-year deal between the touring mecca and Jay-Z is reaching the end. Live Nation is wanting to continue the touring contract that they have with Jay-Z but wants to end these 360 deal which gave Live Nation the rights to Jay’s artist music. Live Nation seems to not want to be in the music business anymore but due to the huge success in the collaboration with Jay-Z in touring, they want to keep that connection. Jay-Z is reportedly looking for other music industry companies to buy into Roc Nation.

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Recently, Jay-Z and Dez Perez, have met with the CEO of Universal Music Group, Sir Lucian Grainge, and have helped to spread rumors that maybe UMG might purchase a stake in Roc Nation. UMG already has a small investment with Roc Nation but might be looking for a bigger one. The music mecca has previously raved about their partnership with Jay-Z as a significant one. Check for related article.

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You’ve heard of Itunes and Spotify but have you heard of Tidal? This is the live music streaming service by ROC Nation and Desiree “Dez” Perez is the head of this service.

The Tidal app is a subsidiary branch of the ROC Nation.

This company is the brainchild of rap mogul Jay-Z. Few people can rival his success in the music industry. However, Desiree “Dez” Perez belongs to the privileged inside circle of the famous artist. This enterprising executive has handled various successful projects for the music company.

About tidal app and streaming service

The tidal app is the live music streaming service started by ROC Nation. The Tidal menu includes three categories namely Tidal Discovery for new artists, Tidal Rising for emerging artists and Tidal X for rare live performance.

The streaming service has had huge strides in the music industry by managing to land deals with great artists such as Kanye West, Beyonce, Rihanna and T.I. Tidal has had a string of notable executives who include ex-SoundCloud Chief Business Officer Jeff Toig.

This year the company started streaming exclusively for its customers during the spring period.

About Desiree Dez Perez

Desiree Dez Perez has been in the inside circle of Jay Z’s company for almost 20 years. The enterprising executive has been running her company, SC Enterprises for long and so she’s no stranger to being the boss. She’s the wife of “OG” Juan Perez who leads Roc Nation Sports.

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Perez has been instrumental in the growth of Roc Nation and some of her notable roles include negotiating the Rihanna Samsung deal and also Beyonce‘s Formation tour dates.  Check this on

Together with other members of the Hova Circle who include Chaka Pilgrim, Jana Fleischman, Jay Brown, “OG” Juan Perez, TyTy Smith and Desiree the success of Tidal and Roc Nation has been assured.  Refer to for related article.

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