Desiree Perez is often cited as one of the industry leaders who has broken the so-called glass ceiling stopping women from reaching the upper echelons of many different industries. Although the entertainment industry is often seen as friendlier towards women, it is still dominated by males who do not often allow women to take up the top executive roles; Desiree Perez and Shawn “Jay-Z” Carter have broken with this tradition to form one of the most feared negotiating teams in any industry. Perez at Facebook.
Roc Nation was established in 2008, following the signing of a deal between the record label of Jay-Z and the Live Nation events group. The deal was signed for a reported $150 million for a decade long agreement which was recently restored for a further decade after Roc Nation began seeking new avenues of success for the brand. Desiree Perez played a major role in the creation of the Live Nation deal, a contract negotiation which only added to the mythology of her worth as a key ally of Roc Nation. As a leading executive with Roc Nation, Desiree Perez has been entrusted with the development of the Roc Nation Sports agency that has attracted some of the world’s leading sports people to a company controlled by the close ally of singer Rihanna.
Among the many reasons for the success of Desiree has been the continued success she has achieved as a business leader with SC Enterprises for over two decades, Perez has become one of the few executives permitted in the Hova Circle of Influence; this collective of management leaders brings together the most trusted executives in the company who oversee every aspect of the work of the Roc Nation brand.