The Dynamic Duo
Don Ressler & Adam Goldenberg are a testament to the fact that a strong drive to succeed can conquer many things in the business world, even when prior knowledge of the product or service is not at peak levels. Before creating Techstyle Fashion Group, the two gentlemen knew very little about the world of fashion. Yet they made it succeed.
While both men enjoyed a modicum of success on their own, they found themselves working to together at Intermix in the early 2000s. They quickly became friends and decided to form their own company in 2006. This company was called Intelligent Beauty. The business was based on the concept that while most consumers loved the idea of wearing highly-fashionable clothing, most had very little way of obtaining personalized designer clothing.
They decided together to form a subscription-based clothing company called JustFab. The concept of the company was that members would receive a monthly shipment of athletic clothing and accessories that were completely personalized. Each package contained information on how to pair articles of clothing which were a way to give members the confidence needed to keep ordering from the company.
In 2016, JustFab rebranded themselves as Techstyle. The two men felt the name change gave the company a more cutting-edge feel while at the same time emphasizing both of the aspects of the business: fashion and technology. The name ties in directly to the roots of the two men’s beginnings in the business world.
Even though Techstyle has been a smashing success, the two men are not solely focused on profits only. They have a great reputation for donating to charities and investing in the community. One of their favorite charities to donate to is the Cinderella Project. This charity is aimed at providing dresses and gowns for low-income students who otherwise may not be able to afford special clothing to wear to their prom.
It is merely a given that Don Ressler & Adam Goldenberg will find continued success in their business ventures. Even if they develop other businesses, they have stated they will remain focused on their landmark project. Techstyle.