If you are a fan of makeup, then there is a very high chance that you have heard of the cosmetic brand Lime Crime. With daring makeup trends that are impossible to come by elsewhere, Lime Crime has truly made a name for itself.

 

 

You might be wondering how Lime Crime started. This revolutionary and magical makeup brand first came into existence thanks to the undeniable brilliance of Doe Deere.

 

 

Doe Deere is the creator and founder of Lime Crime. According to her, “there’s always something to learn if you’re just willing to open up your ears and your mind.” If these sound like song lyrics, then that makes sense: Doe Deere was once a musician.

 

 

Her story is quite unique, especially for a founder of a well-known makeup company. Doe Deere grew up in Russia, where she founded her first business at the young age of thirteen. Much like how she focuses on cosmetic items today, her line of work involved temporary tattoos, which she marketed to her classmates by insisting they were cool and okay to wear. She must have been as stylish as she is now back then because her marketing tactics worked.

 

 

At seventeen, Doe Deere moved to New York. She spent time in both Manhattan and Brooklyn. However, she spent at least nine years of her life in Brooklyn, which she lovingly refers to as her old stomping ground, according to Guest of a Guest.

 

 

During her time in New York, she accomplished her very first dream: to become a musician. As a musician in New York, Doe Deere had to refer to entrepreneurial marketing tactics in order to attract a crowd to come to her shows. She was able to do this successfully by collaborating with fellow members of her band. She eventually married one of the members of her band and is still married to him today.

 

 

After her time as a musician, Doe Deere opted to switch careers. She became the founder of Lime Crime after acknowledging the shortage of bold and unusual makeup choices. Before Lime Crime, the daring makeup options available today were not easy to find, if not impossible. Because of Doe Deere, incredible lipstick hues varying from purple to bright red – even diamond blue – are available to makeup fanatics everywhere who want to make a statement.

 

 

Doe Deere’s makeup vision has allowed her unicorn customers to follow their ideas of freedom and self-expression. Her cruelty-free cosmetics are not only friendly towards animals but are colorful and magical.

 

 

This all started in 2008. Could you imagine living in a time where lipstick colors such as gum drop and grape jelly didn’t exist? Thankfully, Doe Deere changed the makeup game forever with Lime Crime. She states online that she expresses herself unapologetically, and wants her customers to do the same.

 

 

Lime Crime allows its customers to be their own. With gorgeous colors in nearly every shade for almost any occasion, Doe Deere has truly created a brand with personal expression in mind. Learn more: http://norcal.news/news/23849-doe-deere-helping-cats-need-through-makeup

 

InnovaCare recently announced several additions to its leadership team as it looks to rejuvenate its performance and strengthen its position in Puerto Rico’s healthcare industry. It recruited some of the best professionals in the healthcare and insurance industries. Here is an overview of the two most notable additions: Penelope Kokkinides and Richard Shinto.

Penelope Kokkinides

Penelope Kokkinides is not new to InnovaCare as she once worked for the company as its Chief Operating Officer and Vice President of Clinical Operations. She rejoined the company in June of 2015 as its Chief Administrative Officer.

Kokkinides has over two decades of experience in the health and insurance industries. She worked as the Chief Operating Officer for Centerlight Healthcare before joining InnovaCare. She also worked in the capacity of Corporate Vice President for AmeriChoice’s department of Care Management and Disease Management. She also spent considerable time working as the Chief Operating Officer at Touchstone Health. Her experience in working with Medicare and Medicaid government programs makes her a valuable addition for InnovaCare. Learn more about Penelope on Bizjournals.

Richard Shinto

Richard Shinto is the CEO and President of InnovaCare. He is not new to the company either; he previously served as the CEO and President of Aveta, Inc for five years before it was sold in 2012. He too boasts of over two decades of experience in the healthcare industry.

Dr. Shinto’s career in healthcare began in the 90s when he worked as a pulmonologist in Southern California. He has since served in many capacities for different organizations. For instance, he worked for MedPartners as the Corporate Vice President of Medical Management from 1996-1997. He also served as the Chief Medical Officer for Cal Optima Health Plan and Medical Pathways Management Company. Rick Shinto is considered an invaluable member of the leadership team thanks to his deep knowledge of the company as well as his experience in other organizations.

About InnovaCare, Inc.

InnovaCare operates some of the leading plans in healthcare services in Puerto Rico; its services include PMC Medicare Choice, Inc., MMM Healthcare, Inc., and the Government Health Plan of Puerto Rico. It is one of the leading healthcare service providers in Puerto Rico especially thanks to its cooperation with the government’s health plan. In fact, it is the only service provider offering NCQA-Accredited health plans in the island.

InnovaCare prides itself in leading in multiple aspect of healthcare service provision. It promises advanced technology services, affordability, and innovation in service provision.

View her infographic resume at Vizualize.me

Helane Morrison joined the U.S. Securities and Exchange Commission (SEC) in 1996. Serving in the San Francisco District Office where she was promoted to district chief of the enforcement program. Helane is the first woman to hold this position. Prior to being appointed to head the office, she worked on the enforcement side where she and others worked to strengthen the presence and impact of the SEC. As head of the department, Helen intends to keep the momentum going.

 

The San Francisco office’s jurisdiction covers all or part of six western states and Alaska and is part of the Pacific Region headquartered in Los Angeles. In her new position as the department head, Helane will oversee both the enforcement and examination programs. While working in the enforcement division she supervised several investigations with three resulting in actions being taken.

 

Prior to joining the SEC, Morrison defended clients that were being sued by the SEC. She represented securities clients involved in class-action suits brought by the SEC. She also represented stockbrokers and their firms in lawsuits brought by their customers.

 

The staff in the San Francisco Office has doubled in the last five years, going from thirty to sixty people now working in the enforcement and examination programs. Helane noted the SEC is paying particular attention to the many online brokerage services located in the San Francisco Region and is providing information to help inform potential investors on its website www.sec.gov.

 

Helane Morrison  has a B.S. degree in journalism from Northwestern University in Chicago, Illinois and earned her J.D. from the University of California at Berkeley School of Law. While attending Berkeley she was editor-in-chief of the California Law Review. For the next few years, Helane worked as a law clerk, first for the Hon. Richard Posen of the US Court of Appeals and later with Supreme Court Justice Harry Blackmun. In 1986 Helene joined a prestigious law firm and became a partner in 1991. Her focus was on business litigation and the defense of private securities dealing with matters involving the SEC.

 

Currently, Helane Morrison is with Hall Capital Partners of San Francisco, one of the most successful investment companies in the state and is run totally by women. She serves as General Counsel and Chief Compliance Officer and Managing Director of Hall Capital Partners. Realizing that investors still had little confidence in financial professionals after the 2007- 2008 market crash, even though nine years had passed, Helane believes her position at Hall Capital will make it possible to help restore the public’s confidence in the financial markets.