JHSF’s current Chief Executive and Chairman, José Auriemo Neto has put in over 20 years of innovative leadership, establishing several successful ventures, which has helped propel the real estate holdings company into the international corporation it is today. José Auriemo Neto was hired by JHSF in 1993. Since JHSF acquired José Auriemo Neto, they have the beneficiary of many new ventures that has seen them achieve extraordinary success in the real estate sector.

José Auriemo Neto, quickly learned the importance of partnerships in business, and it is relationships that is often the cause for either success or failure in the business world. It was in 1997 José Auriemo Neto identified the need for a parking lot management solution, so he founded Parkbem. Parkbem is a company that manages parking lots, to ensure things are running in an efficient and effective manner. Again realizing, the market need for a shopping mall, José Auriemo Neto founded the Shopping Santa Cruz shopping mall. The Shopping Santa Cruz mall is also managed by José Auriemo Neto.

JHSF is currently a leader in Brazil, as a high end real estate holding conglomerate. However it was José Auriemo Neto, who in 2009 recognized the need to establish JHSF as a key player in luxury brands, catering to higher end customers. José Auriemo Neto was responsible for JHSF’s very first luxury branding, by building relationships with Hermes, Pucci and Jimmy Cho.

Three years after JHSF’s venture in luxury brands, José Auriemo Neto follows it up with building a partnership with Valentina, to create Valentina and RED.

In 2003 to 2004 and in 2004-2005, José Auriemo Neto was the Chief Executive of the Young Presidents Organization (YPO). YPO is an organization consisting of business leaders from over 130 countries with over 25,000 members, together the members companies generate $6 trillion in annual revenue.


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