You’ve heard of Itunes and Spotify but have you heard of Tidal? This is the live music streaming service by ROC Nation and Desiree “Dez” Perez is the head of this service.

The Tidal app is a subsidiary branch of the ROC Nation.

This company is the brainchild of rap mogul Jay-Z. Few people can rival his success in the music industry. However, Desiree “Dez” Perez belongs to the privileged inside circle of the famous artist. This enterprising executive has handled various successful projects for the music company.

About tidal app and streaming service

The tidal app is the live music streaming service started by ROC Nation. The Tidal menu includes three categories namely Tidal Discovery for new artists, Tidal Rising for emerging artists and Tidal X for rare live performance.

The streaming service has had huge strides in the music industry by managing to land deals with great artists such as Kanye West, Beyonce, Rihanna and T.I. Tidal has had a string of notable executives who include ex-SoundCloud Chief Business Officer Jeff Toig.

This year the company started streaming exclusively for its customers during the spring period.

About Desiree Dez Perez

Desiree Dez Perez has been in the inside circle of Jay Z’s company for almost 20 years. The enterprising executive has been running her company, SC Enterprises for long and so she’s no stranger to being the boss. She’s the wife of “OG” Juan Perez who leads Roc Nation Sports.

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Perez has been instrumental in the growth of Roc Nation and some of her notable roles include negotiating the Rihanna Samsung deal and also Beyonce‘s Formation tour dates.  Check this on

Together with other members of the Hova Circle who include Chaka Pilgrim, Jana Fleischman, Jay Brown, “OG” Juan Perez, TyTy Smith and Desiree the success of Tidal and Roc Nation has been assured.  Refer to for related article.

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