Desiree Perez is an excellent business woman that . She has been able to negotiate deals in her personal life as well as her business life of the years. Many people that have read about Desiree Perez may know her for her street savvy personal, but Jay-Z knows more about her than that. She has successfully ran a club on her own, and she has also negotiated some major deals for athletes that were part of The Roc Nation Sports that Jay-Z started.   For additional reading, check

What Desiree Perez will ultimately do is build a great career in the business world as a person that knew how to negotiate contracts deals. Desiree Perez is part of the circle of influence in the Jay-Z camp, and she has been able to really help Jay-Z solidify some major deals. People that want to know how valued she is need look no further than the work that she has done with helping him bring Tidal to the front line.   More about Dez negotiation skills on

Before Desiree came into place and worked her magic it was a dim look for Tidal. There were already a number of other streaming services that were free. No one was really trying to pay for a premium subscription to a music streaming service. Desiree Perez would be able to get in and negotiate contracts for artists that could benefit Jay-Z and Tidal.

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She would put her mind to crunching the numbers and getting Jay-Z in a place where he could actually profit from video and audio that was exclusive to the Tidal site. He has used this same formula to initially make his own album exclusive when it was first released. He has even used the Desiree Perez concept with exclusive content to provide footnotes for songs from his album that are exclusive to the Tidal app.  Related article on

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