In the recent times, Tidal has undergone several changes. The company has managed to nail some gigantic albums in a row. Most of these albums are from the co-owner of the institution, Kanye West, Beyoncé, T.I, and Rihanna. This win has transformed the organization in several ways. Reports indicate that the Tidal app managed to rise to its highest level ever.


Tidal has hired several executives in the recent past. After the defection of the third chief executive officer, Jeff Toig, the performance of the institution dropped significantly. A recent report now indicates that the new chief executive officer of the establishment will be Desiree Perez. Perez is known to be a close and trusted associate of Jay-Z. The two have a working relationship for over twenty years.

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Desiree Perez has a track record of working in the industry for some years now. Together with her husband, Juan Perez, Desiree runs Roc Nation Sports and SC Enterprises. Desiree is a businesswoman who is respected for being a tough negotiator. The rabid number crusher also has a history some of the most prominent individuals in the industry such as Cookie could not challenge. Some people call her Babe Ruthless because of her fierceness. Perez is a boss. Reports indicate that she was in charge of negotiating Beyoncé’s Formation tour. The successful negotiator is also responsible for the Rihanna Samsung deal that took place recently.

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Perez has been part of the renowned Hova Circle of Influence. She works in this organization with her husband, TyTy, Jay Brown, Jana Fleischman and Chaka Pilgrim. The team is running a unique operation to transform the music industry in the world. Perez has been the industry for a long time, and she has acquired enough expertise to make sound decisions. Since she joined Tidal, the company registered numerous positive changes.  Check Dez’ s activities on

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