With music streaming services being big business and making millions of dollars, and in spite of management having changed a couple of times at Tidal, determined founder Shawn “Jay-Z” Carter, enlisting the aid of Desiree (Des) Perez, is determined to see Tidal thrive with obtaining new memberships added to its already avid music fans. Tidal will be busy streaming exclusive content for Spring customers, and this change will be exciting.

Desiree Perez has been the person who has helped Jay-Z transition from rap to music streaming and make it look easy. She has helped to finalize several multi-million dollar contracts, an area in which she shines. She knows how to finalize deals that will prove to be the most profitable for the artists and the Tidal business, and that has resulted in more people signing up at the rate of over one million trial users.

Tidal has garnered a couple of album exclusives from some of its famous co-owners such as Beyoncé, T.I., Rihanna, and Kanye West. The app is gaining ground and is more popular than ever.

Desiree Perez is familiar with the entertainment industry, being married to “OG” Juan Perez, who heads Roc Nation Sports, be sure to follow Dez on her twitter.com page. She has a renowned reputation because of her strong negotiation skills, managerial talents, and accounting ability. She is also said to be a member of the influential Hova Circle.

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The Tidal streaming service and app are busy cutting their own path in music streaming, a highly competitive industry, and is attempting to bring in more young customers as their music fans. The focus has become on new and upcoming music rather than the existing catalog of cuts, and they have been promoting a few different categories. Those include Tidal Discovery, new releases; Tidal Rising, up and coming artists; and Tidal X, featuring exclusive live material.  Read updates from Dez, click crunchbase.com.

Visit https://www.tumblr.com/blog/desireeperezblog and read more about Perez.


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