Top executive Desiree Perez leads Billboard’s 2017 list as an illustrious leader in the music industry. The Chief Operating Officer resides at Roc Nation, a leader in the entertainment market.
Roc Nation is led by super mogul Shawn Carter, also known as Jay-Z. Desiree Perez and Jay-Z have been acquainted for years. It is to no surprise that the talented businesswoman established ranks under Roc Nation in 2009. Since Ms. Perez’s tenure, the label has been a trailblazer. Under Desiree Perez’s steering, Roc Nation has collaborated and successfully negotiated with industry giants like Samsung, Sprint, and Puma, to name a few.
Desiree Perez is in charge of marketing and promotion strategies for the label. She manages music tours for the record’s talent. The unapologetic leader was a steward of singer Rihanna’s Anti Tour. She collaborated with Samsung, propelling the artist’s career into next level stardom. Desiree Perez contributed to Queen Bey’s (Beyonce Knowles) Formation Stadium Tour. Furthermore, she spearheaded Jay-Z’s recent popular 4:44 Tour with sponsor Puma.
The savvy COO managed to propel the 4:44 album into platinum status before its release date. The album also was celebrated as a Grammy nominee for best album and for best song categories. Album 4:44 delivered 21% more sales than previous monster album Magna Carter Tour in 2013. Desiree Perez is very deliberate in her approach to sustainable successes for Roc Nation. She has mastered fostering the right connections in and around the industry. She focuses on growth as well as innovation. Music, just like any industry evolves steadily. Desiree Perez takes careful steps and undergoes in-depth research to stay in front of the entertainment industry. She hails at the top in the male-predominant industry of music. Roc Nation has quite an irreplaceable gem amidst their leadership ranks.
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