If you are a fan of makeup, then there is a very high chance that you have heard of the cosmetic brand Lime Crime. With daring makeup trends that are impossible to come by elsewhere, Lime Crime has truly made a name for itself.

 

 

You might be wondering how Lime Crime started. This revolutionary and magical makeup brand first came into existence thanks to the undeniable brilliance of Doe Deere.

 

 

Doe Deere is the creator and founder of Lime Crime. According to her, “there’s always something to learn if you’re just willing to open up your ears and your mind.” If these sound like song lyrics, then that makes sense: Doe Deere was once a musician.

 

 

Her story is quite unique, especially for a founder of a well-known makeup company. Doe Deere grew up in Russia, where she founded her first business at the young age of thirteen. Much like how she focuses on cosmetic items today, her line of work involved temporary tattoos, which she marketed to her classmates by insisting they were cool and okay to wear. She must have been as stylish as she is now back then because her marketing tactics worked.

 

 

At seventeen, Doe Deere moved to New York. She spent time in both Manhattan and Brooklyn. However, she spent at least nine years of her life in Brooklyn, which she lovingly refers to as her old stomping ground, according to Guest of a Guest.

 

 

During her time in New York, she accomplished her very first dream: to become a musician. As a musician in New York, Doe Deere had to refer to entrepreneurial marketing tactics in order to attract a crowd to come to her shows. She was able to do this successfully by collaborating with fellow members of her band. She eventually married one of the members of her band and is still married to him today.

 

 

After her time as a musician, Doe Deere opted to switch careers. She became the founder of Lime Crime after acknowledging the shortage of bold and unusual makeup choices. Before Lime Crime, the daring makeup options available today were not easy to find, if not impossible. Because of Doe Deere, incredible lipstick hues varying from purple to bright red – even diamond blue – are available to makeup fanatics everywhere who want to make a statement.

 

 

Doe Deere’s makeup vision has allowed her unicorn customers to follow their ideas of freedom and self-expression. Her cruelty-free cosmetics are not only friendly towards animals but are colorful and magical.

 

 

This all started in 2008. Could you imagine living in a time where lipstick colors such as gum drop and grape jelly didn’t exist? Thankfully, Doe Deere changed the makeup game forever with Lime Crime. She states online that she expresses herself unapologetically, and wants her customers to do the same.

 

 

Lime Crime allows its customers to be their own. With gorgeous colors in nearly every shade for almost any occasion, Doe Deere has truly created a brand with personal expression in mind. Learn more: http://norcal.news/news/23849-doe-deere-helping-cats-need-through-makeup

 

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