Eucatex Company has grown to be the largest private owned business that produces paint in Brazil. The innovative manufacturing company employs raw materials from eucalyptus in production. Apart from producing paint, Eucatex is known to have risen in the marketing industry of producing home products and commercial based products. The fifty-year-old company owes its success to one Flavio Maluf, the chief executive officer. Maluf has done an excellent job in prodding the growth of Eucatex amidst the harsh economic recession. He has advanced the production process through the use of eco-friendly raw materials. When Eucatex was established in 1951, most manufacturing companies hardly observed health and safety measures. There were little to no regulations concerning the benefits of environment safety during production.

 

Production

 

One factor that set Eucatex apart is its consideration for the health and safety of people in the society. For Eucatex, it was important to observe health through using natural materials in production. That is why presently, the company is dedicated to manufacturing products through naturally safe raw materials like eucalyptus. With this initiative, there has been reduced damage to the environment. Under the leadership of Maluf, Eucatex has been able to juggle between producing high-quality products and keeping the environment safe. Maluf’s leadership exudes excellent skills in running the business. He has a vast experience according to the shared slides. These skills have majorly assisted him in operating Eucatex.

 

Contribution

 

His academic credentials from FAAP San Paulo also contributed to his excellence in the world of business. Previously, he served as the president of GrandFood. For business prospects entering the world of entrepreneurship, Maluf has been an excellent role model and mentor. Maluf has a blog for articles related to business. In the blog, he offers useful advice on how to answer interview questions. He also provides guidance on successful tips to earn elevation at work. All this has been possible for Maluf because he has a track record of success. In 2010, Maluf initiated a plan to build an industrial plant through Eucatex. The mission of this plant is to get rid of any environmental hazards that crop out of manufacturing. Eucatex uses this plant in Brazil to eliminate wastes after production.

 

 

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