Honey Birdette founder Eloise Monaghan launched her retail lingerie line in 2006 in Brisbane. Since the launch Honey Birdette has taken the lingerie retail industry by storm. The high demand for this coveted brand of lingerie has spurred an increase in store locations all across the United Kingdom. The first store in the UK opened last year in London’s Covet Garden and the popularity of the store and demand for products has resulted in the plans to open ten more stores in the United Kingdom.
The increased popularity of Honey Birdette has prompted an impressive 374% in online sales to United States based customers. Honey Birdette has embraced this increase and offered their loyal customers free shipping on purchases over $50 and faster shipment of packages. Honey Birdette has hopes to open retail stores in the United States to better meet their customer’s needs. In addition to the hopes of opening US based stores, Honey also plans on opening up to 40 more UK based lingerie retail stores by the end of 2018.
Honey Birdette is a highly regarded women’s lingerie store that embraces their customers shopping experience. The store provides plush seating and serves champagne to their guests to enhance the shopping experience. Honey Birdette is quickly becoming one of the fastest growing retail lingerie chains. Worldwide Honey has over fifty five retail locations and has no plans to slow down with introducing the chain to new markets. Honey is also embracing their ecommerce customers by offering shipping specials and sometimes featuring sales. The extensive online variety that Honey Birdette offers allows for customers to shop from the comfort of their own home if they do not have a store location nearby to visit.
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