Technology innovations have turned to be extremely useful to businesses today. It is important to note that almost every functional application requires technological input to be accomplished. The executive of Eucatex, Flavio Maluf believes that technology targeting to simplify business operations will lead to excellent results in 2017.


Areas where technology has proven to be useful


Remote work


This is where employees are offered the opportunity to work from a distance. Flavio Maluf of Eucatex says that the number of employees working far from their offices is expected to increase in 2017, since many companies have embraced technological advancement.


Health and nutritional field


The current generation is more concerned about its health, beauty and the general body condition. The sector has designed fitness tools for smartphones, which can provide users with a number of applications including to measure calories, reveal good eating habits and keep nutritional records.


Sustainable products


Today, several measures have been implemented with the intention of preserving and protecting environment and natural resources. According to Flavio Maluf, products that develop culture of sustainability will continue to emerge in the market in the coming years. Therefore, this is an amazing option where those who want to venture into the business world can start their investment.




Nowadays, the demand for items sold on various online platforms has been on the rise. This sales model has been achieved by the easy access of technology among a large population. According to Maluf, a recent study revealed that 58% of shoppers are ready to add to the pool, in order to reach individuals targeting to get free shipment when they purchase items online.


Designing products for youth


Young people are considered to be the new consumers of technology and its applications. The executive of Eucatex believes products that please and excite this category of individuals should be developed because they are potential consumers of technology.


About Flavio Maluf


Maluf started working at Eucatex in 1987 where he served in different positions until he became the President of the company in 1997, a role he serves to date. Eucatex has engaged in various charitable initiatives to support neighboring communities under the leadership of Flavio Maluf, therefore changing lives of many individuals.


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