Luiz Carlos Trabuco Cappis was named the Entrepreneur of the Year in the year 2015 for his amazing work in the finance industry. This was done after he purchased HSBC located in Brazil, Bradesco.

He is known as one of the leaders of the industry for his knowledge with private banks. Trabuco was born in Marilia in the year 1951. He studied Philosophy, Science, and Letters at the University of Sao Paulo.

He began working at this first bank in 1969. He quickly advanced through all of the different levels at the bank. He eventually managed to become the president at Bradesco Seguros. He was the president there from 2003 to 2009. During the time he has secured about thirty percent of the Bradesco profit to this day. Once Trabuco took his position, he decided to create a university for those to learn about the corporate market. He also looked to seek the renewal of different leadership cadres. He made it an interest to talk to executives from different areas of the bank. This was the start to the great leader he is today.


In 2009, Luiz Carlos Trabucco Cappi took over the presidency of Bradseco right after the bank had lost its lead place to Itau Unibanco (a rival bank). He carefully did not have a run for the first place spot in the ratings of the other banks. He stated that the leadership of the banks was not one of his goals. His goal was to do the best job possible with the different municipalities that the bank was currently serving. Later on, he decided to make a bold, but effective, move to get ahead of Bradesco.

After getting approval from Lazaro Brandao (Chairman of the Board), Trabucco purchased the Brazilian section of HSBC for 5.2 billion US dollars. After acquiring the branch, Bradesco has started the fight for its place in leadership within the private segment. Looking at the total market shares of Bradseco and HSBC shows that the Banco de Deus outperforms the Itau Unibanco in three different areas. These areas are the number of account holders, branch networks, and the total number of investment funds. The other three areas that were evaluated were deposits, assets, and the number of loans that were granted.

Trabuco told MONEY that the gain of HSBC has enabled him to gain what would have taken him six years, in a short period of time. This bold, but calculated, move is what put Trabuco on the map for ENTREPRENEUR OF THE YEAR IN FINANCE.

Optimistic about the future of the market, Trabuco Cappi usually says that the insurance sector is an extension arm of the State and fundamental to the maintenance of social welfare.

He is very optimistic about the direction of the market. Trabuco believes that the insurance sector is one of the most important parts of the State and fundamental sections of social welfare. He also believes that one of the biggest challenges of the upcoming decade will be the segment getting the recognition of it’s importance. Because the country is continuing to evolve, there is a need for a different perspective and urgency in terms of the world of insurance.

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