Nathaniel Ru is doing something magnificent in the area of healthy food choices. With Sweetgreen he has created a whole new dimension of fast food alternatives that can really benefit a large number of people that are trying to build a better diet plan.
People are excited about the Sweetgreen franchise, and it appears that more people are going to embrace this because it is so easy to eat healthy when you have better options.
That is the thing that Nathaniel Ru seemed to recognize early on. He believed that people were actually interested in eating healthy, but he felt that many people did not have great options to consider. It is through the sweetgreen franchise that people have become much more engaged in better eating habits. It is obvious that
Sweetgreen is playing a huge part in this in areas like Chicago, Philadelphia, New York City and Washington, D.C. It is in Georgetown where Nathaniel Ru originally had the idea to create the Sweetgreen franchise because there were no opportunities to indulge in healthy food restaurants. He knew that it would be difficult for people to embrace an idea if it wasn’t something that was considered a void in the area.
Fortunately, Nathaniel had already spent some time researching things, and he was well aware that there was going to be a great amount of interest in this because he also have friends, people that are now partners in the Sweetgreen franchise, that were interested in this type of healthy food as well.
He knew that this may be enough to help start a small restaurant establishment, but he really had no idea that it would become something that would grow in such an enormous way. Once the buzz started for this company, it would continue over the years.
The Sweetgreen franchises would thrive, and this restaurant chain that Nicholas Jammet, Nathaniel Ru and Jonathan Newman created would take on a whole new life. It would go from being a novelty restaurant with one location to a healthy food dynasty that had a plethora of different things like seasonal menus and a Sweetgreen Music Festival.
These are the type of things that can totally change the perspective on a restaurant. It is a thing that makes people think again when it comes to eating healthy and picking a better health food alternative. Sweetgreen is reshaping the fast food industry.