Fifty-nine years ago, a child was born in Rio de Janeiro. He was named Alexandre Gama. Little was it known that infant Gama would grow up to be the renowned businessman that he is today. Alexandre Gama is an advertising expert associated with Neogama, one of Brazil’s twenty largest advertising firms. He is the founder and CEO of the company.


Alexandre’s Education and Work Background

Alexandre pursued an Advertising and Propaganda course at Fundação Armando Alvares Penteado. He kick-started his career as a writer at Standart Ogilvy in 1982. Eight years later, he was hired by DM9 as a copywriter. For the four years he worked at DM9, Gama was the most awarded writer in the country. Before establishing Neogama in 1999, Alexandre worked at AlmapBBDO and Young & Rubicam.


Gama’s Achievements

Alexandre served as the Chief Executive Creative Officer of BBH. This position made him the first person of Brazilian origin to be at the top of a global network of communications companies. Additionally, Alexandre Gama is the only Brazilian who has served as a member of the Global Creative Board. Other achievements include being the only Latin American with a master class in 2008 at France’s Cannes Film Festival, serving as the 2004 foreman of the International Film jury of D & AD, and being the first of his origin in the global award for advertising experts.

Gama is a combination of intelligence and hard work that have seen him excel over the years. He is the wheel that drives Neogama to be a successful company that it is today. Upcoming advertising professionals should look up to him if they want to succeed.

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