What is it that draws viewers into Ryan Seacrest. Ryan seems to have an uncanny ability to captivate. Love him or hate him, he is undeniably able to draw your attention. His custom-fitted suits, perfectly manicured nails, and top-notch haircut are all important, sure, but it’s his charming voice, smile, and expressions that seem to have people coming back for me. He has had the “Seacrest effect” for a while now. Since he was young, he seems to have had a certain magnetism to him. When he was 16 he was already slotted into his own radio show in Atlanta.

Behind the charming face and smile lies a businessman in disguise. Seacrest has fundamentally changed the landscape of modern media. Sure, being the American Idol host and On Air With Ryan Seacrest are what put him into the spotlight, but he is just as important behind the scenes. His production company RSP (Ryan Seacrest Productions) is responsible for some of the most profoundly popular reality television of the last, well, ever. Ryan is the producer of Keeping Up with the Kardashians as well as all of its spinoffs. RSP is also responsible for Jamie Oliver’s Food Revolution, red carpet events, E! Entertainment News, and tons of other shows and programs lodged into every nook and cranny of TV.

Even his charity has the “Seacrest effect”. Ryan Seacrest has done something particularly remarkable with his charity; he has been honest with himself. The aptly named Ryan Seacrest Foundation is responsible for charitable work in children’s hospitals. Of course, this is done through the use of media and radio. The Ryan Seacrest Foundation sets up Seacrest Studios (basically circular entertainment hub structures built in the middle of the hospital) in children’s hospitals across America. These studios give children a chance to work in media creating their own television content using cameras and green screens and radio content using provided equipment. These shows are then broadcast on a closed-circuit channel for other children to enjoy. Of course, Seacrest also leverages his fame to have celebrities and musicians perform live and over the closed-circuit channel at the studios. Ryan Seacrest, at the end of the day, is just Ryan Seacrest. He knows what he is good at and what he loves and does it charitably and for a living, and hey, who can blame him?

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