With the rocky start that the Tidal streaming music app got, many fans of Jay-Z, the founder, decided to stand by to see what happened. Since there was a lack of initial success, the company had trouble holding on to executives, so management was constantly turning over and changing hands. This made it hard to find the right marketing angle to make the app successful.

This company was started when Jay-Z left the rap scene to pursue other business ventures. He is not well-trained in all aspects of business, which made going it alone very difficult. However, the recently appointed executive has really turned things around, and Tidal streaming music app is quickly becoming a success.

Desiree Perez

Desiree Perez is a business owner, and the wife of Juan Perez, the head of Rock Nation Sports. Since Rock Nation Sports has money invested in Tidal, Perez jumped on board when she saw they would soon be facing financial problems.

Desiree has a long history of working with stars, and she is no stranger to the entertainment industry. Desiree Perez has worked with Beyonce to book stadiums for tours, and she has worked with Rhianna to land a deal with Samsung. Thanks to her connections, Tidal is finally getting some attention, and landing some major contracts.

Tidal’s Future

In the spring of 2017, Tidal will be releasing exclusive streaming albums from some big named stars, like Beyonce, Rihanna, T.I., and Kanye West. This is sure to draw in a great customer base.

Thanks to Perez’s unique marketing campaigns, she has drawn so much curiosity, that Tidal has signed up over one million people on a trial user basis since February. With customers loving the music quality, and the price being only $9.99 per month, a permanent customer base is definitely in their future. For more of Dez updates, click crunchbase.com.

Now that customers are rolling in, Jay-Z will see a serious return on his investment. Be sure to visit this site.

Learn more about Desiree, visit https://www.tumblr.com/blog/desireeperezblog

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