Tidal is now preparing exclusive streaming music for the spring of 2017! Considering that founder Jay-Z was about to throw in the towel, how could this be?

Underdog Tidal is finally gaining momentum in the streaming music industry and this success can be attributed to Desiree Perez. Perez is well-known for marketing music artists and their records. However, she has decided to use her marketing and business skills to help get Tidal off the ground.

Perez’s marketing style is drawing curiosity and attention surrounding the streaming music app, and this attention is much appreciated by Jay-Z, who is hoping to see a return on his investment in the near future.

Jay-Z thought that his app would be an instant success, but unfortunately due to his budget, it was out performed by larger corporate apps, like iTunes. Due to the lack of success, multiple executives have stepped down over the years. He has also been forced to rearrange the management style on multiple occasions.

Who is Desiree Perez?

Desiree Perez is a business owner and is known for working behind the scenes for various music artists in marketing their name and various albums. Her negotiation skills are beyond reproach, which is how she gained amazing new spring exclusives for the spring of 2017.

Desiree Perez is married to Juan Perez, head of Roc Nation Sports. She keeps track of multiple artists at once, helping them book stadiums for tours, and building hype about their new albums. For updates on Desiree’s recent activity, check on crunchbase.com.

How Perez is Building Up Tidal

Perez is building the hype about Tidal streaming music app by creating curiosity. This curiosity is drawing in new customers every day. With the hype she is creating, Tidal is finally getting the attention it deserves, and the customer base that it has been lacking.

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There has been rumor that Jay-Z is contemplating selling the app to any corporation that provides a reasonable offer. However, given that he has not seen a return on his investment yet, corporations are most likely going to hold of and evaluate the future success of this app.

For more of Perez, follow her on https://www.tumblr.com/blog/desireeperezblog

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