Tidal streaming music app may have been on the rocks before, but thanks to Desiree Perez, the future is looking very bright.
Desiree Perez is married to Juan Perez, head of Rock Nation Sports. She is definitely no stranger to the entertainment, or business industry. She is well-known for her amazing business skills, negotiation skills, and to the penny accounting knowledge. She is also well-known for her managerial skills in the music world and has worked with Beyonce to book stadiums for tours, and Rihanna to land a deal with Samsung. More Updates from Dez on crunchbase.com.
Since Desiree Perez and her husband have an investment in the app company, she jumped on board immediately after hearing that the company was facing serious debt. Her unique marketing approach of creating curiosity, has really proven its worth. As of February, over one million people have signed up as trial users, which will obviously convert into a permanent customer base.
Thanks to Perez, Tidal has signed several multi-million dollar contracts for exclusive streaming music. These contracts were signed with major artists, including Rihanna, T.I., Kanye West, and Beyonce. Not only have her business skills helped Tidal take off, but her connections have built bridges that seemed like a long-shot this time last year.
These exclusive streaming contracts are set to start in the spring of 2017, which will help the app take off faster than Jay-Z previously through possible.
Even though Jay-Z has been rumored to say that he would sell if a corporation offered the right price, Perez is quoted as saying that “this company is planning to be around for a long time.” Maybe since Jay-Z is starting to see a financial turn around, he will share the same sentiments as Perez, and since he has a reliable executive to handle the tough stuff, he will forget about loss he suffered with the revolving door of previous executives. To know more about Perez, be sure to visit this site.