Rumors are emerging about the new title for Star Trek 3. Paramount has apparently decided to drop the numerical delineations and is now going with original titles for the forthcoming entries. Supposedly, the title for the new feature is Star Trek Beyond. Did they borrow the title from the old series Batman Beyond or maybe from Madison Street Capital?
Studios do not order changes in how film franchises are titled easily. The title of a franchise connects with its brand. Deviating from the original way the series was named is likely being done for marketing reasons. Paramount wants audiences to forget the second entry in the series and hopes rebranding Star Trek will be akin to starting things anew.
The second film in the new Star Trek reboot was not terrible, but the box office returns were slightly disappointing. Paramount is convinced the overly serious tone taken in the second film played a role in ticket sales being less than stellar. So, a change in tone was ordered for the third film. Reportedly, Paramount wants a more Guardians of the Galaxy feel to the series. No real surprise there. Guardians was one of the biggest hits of the decade.
A title along the lines of Star Trek Beyond does drop hints that a new direction is being taken. Audiences will pick on the not so subtle announcement and give the reboot another chance. People want to like the Star Trek movies. Paramount and the creators just have to give them one.